Professional Valuations, 99% Less

A formal business appraisal prepared by a certified valuation analyst (CVA) or accredited senior appraiser (ASA) typically costs between $5,000 and $50,000, depending on the size and complexity of the business. These engagements involve weeks of due diligence, discounted cash flow modeling, and a written opinion of fair market value. Valzura gives you access to the same core methodologies (SDE multiples, EBITDA multiples, DCF analysis, and revenue multiples) starting at $0, so you can get a data-driven estimate in minutes rather than months. Our free business valuation calculator is the fastest way to understand what your company is worth before deciding whether a formal appraisal is necessary. For a tier-by-tier breakdown, see what each type of valuation actually costs.

An online business valuation calculator is appropriate for exit planning, partnership discussions, annual benchmarking, and preliminary M&A advisory conversations. If you need a valuation for tax reporting, litigation, SBA lending, or ESOP compliance, courts and regulators generally require a formal business appraisal from an accredited appraiser. Valzura's full report bridges the gap by producing a document with scenario modeling, sensitivity analysis, and a lender-ready SBA loan summary that many business brokers and CPAs use as a starting framework before commissioning a full engagement. For extra rigor, a $99 expert second opinion add-on independently re-derives the earnings base, challenges every add-back, and stress-tests the multiples on a completed report (an analytical review, not a credentialed attestation). Buyers who need a credentialed professional's sign-off can request a CPA review; each engagement is scoped and quoted individually. If a lender is driving the request, read when an SBA loan requires a third-party valuation.

The full report is a single 20+ page PDF that includes your estimated fair market value, SDE and EBITDA calculations, the industry multiple applied, a risk factor summary, your sellability score, revenue quality score, and buyer readiness assessment. It also adds discounted cash flow analysis, asset-based valuation, best/base/worst scenario models, a sensitivity matrix showing how changes in revenue growth and margin affect valuation, comparable transaction benchmarks, a deal structure comparison (asset sale vs. stock sale), tax impact estimates, a prioritized value improvement roadmap, a buyer readiness checklist, and expert commentary. It is designed to be shared with potential buyers, lenders, or your financial advisor. Browse industry-specific multiples to preview the data behind each report, or see how to read a valuation report section by section.

The sellability score is a 1–100 rating that evaluates how attractive your business is to potential buyers based on eight key factors: financial performance, revenue predictability, owner dependency, customer concentration, growth trajectory, operational documentation, market position, and asset transferability. A higher score means buyers will compete more aggressively, driving your sale price toward the upper end of the multiple range. The score is included in every full report, along with specific recommendations for improving each factor before going to market. Think of it as a pre-sale diagnostic that tells you exactly what to fix to maximize your exit value.

Yes. The Advisor tier is purpose-built for business brokers, CPAs, and M&A advisory professionals who deliver valuations to clients on a recurring basis. It includes white-label PDF reports and PowerPoint decks with your firm's branding, a client management dashboard with client tagging and a deal pipeline tracker, a client intake link so clients can complete the questionnaire themselves, client-facing portal links, and an embeddable calculator widget for your website. It also includes up to five team seats on one workspace, a REST API with signed webhooks for practice management integration, bulk CSV import for valuing a book of clients at once, direct QuickBooks and Xero sync that pulls a client's profit and loss statement straight into the valuation form, and CRM sync that pushes every new valuation into your own HubSpot or Salesforce as a deal. Many certified valuation analysts use Valzura as a rapid screening tool before scoping a full business appraisal engagement.

The full report includes six valuation methods: (1) SDE multiple analysis for owner-operated small businesses, (2) EBITDA multiple analysis for mid-market and professionally managed companies, (3) revenue multiple analysis for high-growth or pre-profit businesses, (4) discounted cash flow (DCF) modeling that projects future earnings and discounts them to present value, (5) asset-based valuation that sums tangible and intangible assets including goodwill, and (6) precedent transaction analysis that compares your business against representative comparables synthesized from published transaction data for your sector. Each method is weighted based on your industry's valuation norms to produce a blended fair market value range.

Yes, that is the standard way to buy. A single professional PDF report is a one-time $299 purchase with no subscription. This is ideal for business owners who need one comprehensive report for a specific event: a partner buyout negotiation, an SBA loan application, or an initial conversation with a business broker. The report includes the full analysis: all six valuation methods, scenario modeling, sensitivity analysis, and expert commentary.

No subscription is required. Running valuations and saving them is free, and the full report is a one-time $299 purchase for that specific valuation. There is nothing recurring to cancel. Once you buy, the report stays in your dashboard and you can download the PDF whenever you need it. Firms that produce valuations regularly use the Advisor plan instead, from $99 per month, which includes the full report on every valuation under your own brand with no per-report fees. It is a recurring plan and the only one on this page that is.