Pricing

Professional Valuations, 99% Less

Certified business appraisals cost $5,000 to $50,000 and take weeks. Valzura uses the same SDE, EBITDA, DCF, and revenue multiple methodologies, calibrated with real M&A transaction data, starting at $0. Get a defensible fair market value estimate in minutes, not months.

Valzura vs. Traditional Business Appraisal

Traditional Appraisal

$5K–$50K

2–6 weeks turnaround

Valzura Full Report

$199 once

Results in under 5 minutes

You Save

97%+

Same core methodologies

Valzura uses the same SDE, EBITDA, DCF, and comparable transaction methods as certified valuation analysts (CVA/ASA). For court proceedings, tax filings, or ESOP compliance, a formal appraisal may still be required.

For brokers, CPAs & advisors

Deliver client valuations under your own brand

The Advisor plan gives you white-label reports, unlimited client valuations, and a client portal, with flat pricing and no per-report fees. See how firms use Valzura as a recurring service line.

See White-Label Details

Free

$0forever

Run a complete three-method valuation using SDE, EBITDA, and revenue multiples, the same core approaches that certified valuation analysts use. Ideal for a quick fair market value estimate before investing in a full report.

  • Unlimited valuations
  • All 3 core methods (SDE, EBITDA, Revenue)
  • Risk-adjusted results
  • Industry multiples database (50+ sectors)
  • On-screen valuation summary
  • Save your valuations
  • No PDF export
  • No advanced methods (DCF, Asset-based)
  • No scenario modeling or expert insights
Most Popular

Single Report

$199one-time

Everything in one comprehensive report, with no subscription. Pay once per valuation and download the full 20+ page PDF, with all six methods, scenario modeling, and expert commentary. Ideal for a partner buyout, an SBA loan, or a conversation with a broker.

  • Full 20+ page professional PDF report
  • 6 valuation methods (+ DCF, Asset-based, Precedent transactions)
  • Sellability, revenue quality & buyer readiness scores
  • Scenario modeling (best / base / worst)
  • Sensitivity analysis matrix
  • Value improvement roadmap
  • Comparable transaction benchmarks
  • Deal structure simulator (asset vs. stock sale)
  • Tax impact estimator
  • Lender-ready SBA documentation
  • Expert insights & commentary
  • Yours to keep, no recurring charge

Advisor

Customfor firms

For CPAs, business brokers, exit planners, and financial advisors who deliver valuations to clients under their own firm name. Includes the full report on every valuation plus white-label branding, with flat pricing and no per-report fees.

  • The full report on every valuation
  • White-label PDF reports (your firm name, brand color, website)
  • White-label PowerPoint pitch deck export
  • Configurable in 60 seconds from the dashboard
  • Disclaimer references your firm, not Valzura
  • Shareable client portal links (one URL per valuation)
  • Embeddable calculator widget for your site
  • Client tagging on every saved valuation
  • Unlimited client valuations and reports
  • Priority email support
  • Coming: QuickBooks & Xero auto-import
  • Coming: CRM integrations (HubSpot, Salesforce)

Full Feature Comparison

FeatureFreeSingle ReportAdvisor
Valuation Methods
SDE multiple valuation
EBITDA multiple valuation
Revenue multiple valuation
DCF (discounted cash flow)
Asset-based valuation
Precedent transaction analysis
Risk-adjusted multiples
Reports & Output
Unlimited valuations
Saved valuationsUnlimited
PDF report export
Report length20+ pages20+ pages
Investor-ready report format
White-label reports
White-label PowerPoint pitch deck
Analysis & Modeling
Sellability score
Buyer readiness assessment
Revenue quality score
Scenario modeling (best/base/worst)
Sensitivity analysis matrix
Value improvement roadmap
Comparable transaction benchmarks
Deal structure simulator
Tax impact estimator
Lender-ready SBA documentation
Exit planning toolkit (NDA, LOI, checklists)
Expert insights & commentary
Industry benchmark comparisons
Expert CPA review add-on$995$995
Ongoing Tracking & Integrations
Quarterly value tracking
Historical trend analysis
QuickBooks & Xero auto-import
CRM integrations (HubSpot, Salesforce)
Advisor & Team Tools
Team seats11Up to 5
Client management portal
Client-facing valuation portal
Embeddable calculator widget
API access & webhooks
Deal pipeline tracker
Engagement letter templates
Bulk valuation tools
Custom branding & domain
Priority support & onboarding

Frequently Asked Questions

Common questions about business valuation pricing and when to use an online calculator versus a formal appraisal.

How much does a professional business valuation cost?

A formal business appraisal prepared by a certified valuation analyst (CVA) or accredited senior appraiser (ASA) typically costs between $5,000 and $50,000, depending on the size and complexity of the business. These engagements involve weeks of due diligence, discounted cash flow modeling, and a written opinion of fair market value. Valzura gives you access to the same core methodologies (SDE multiples, EBITDA multiples, DCF analysis, and revenue multiples) starting at $0, so you can get a data-driven estimate in minutes rather than months. Our free business valuation calculator is the fastest way to understand what your company is worth before deciding whether a formal appraisal is necessary.

Do I need a professional valuation or is an online calculator enough?

An online business valuation calculator is appropriate for exit planning, partnership discussions, annual benchmarking, and preliminary M&A advisory conversations. If you need a valuation for tax reporting, litigation, SBA lending, or ESOP compliance, courts and regulators generally require a formal business appraisal from an accredited appraiser. Valzura's full report bridges the gap by producing a document with scenario modeling, sensitivity analysis, and lender-ready SBA documentation that many business brokers and CPAs use as a starting framework before commissioning a full engagement. You can also add a one-time expert CPA review ($995) if you need professional sign-off without the $5,000+ price tag.

What's included in the PDF valuation report?

The full report is a single 20+ page PDF that includes your estimated fair market value, SDE and EBITDA calculations, the industry multiple applied, a risk factor summary, your sellability score, revenue quality score, and buyer readiness assessment. It also adds discounted cash flow analysis, asset-based valuation, best/base/worst scenario models, a sensitivity matrix showing how changes in revenue growth and margin affect valuation, comparable transaction benchmarks, a deal structure comparison (asset sale vs. stock sale), tax impact estimates, a prioritized value improvement roadmap, exit planning checklists, and expert commentary. It is designed to be shared with potential buyers, lenders, or your financial advisor. Browse industry-specific multiples to preview the data behind each report.

What is the sellability score?

The sellability score is a 1–100 rating that evaluates how attractive your business is to potential buyers based on eight key factors: financial performance, revenue predictability, owner dependency, customer concentration, growth trajectory, operational documentation, market position, and asset transferability. A higher score means buyers will compete more aggressively, driving your sale price toward the upper end of the multiple range. The score is included in every full report, along with specific recommendations for improving each factor before going to market. Think of it as a pre-sale diagnostic that tells you exactly what to fix to maximize your exit value.

Can my CPA or broker use Valzura?

Yes. The Advisor tier is purpose-built for business brokers, CPAs, and M&A advisory professionals who deliver valuations to clients on a recurring basis. It includes white-label PDF reports with your firm's branding, a client management dashboard with a client-facing portal, an embeddable calculator widget for your website, up to five team seats, a deal pipeline tracker, engagement letter templates, and API access with webhooks so you can integrate valuation workflows into your existing practice management software and CRM (HubSpot, Salesforce). Many certified valuation analysts use Valzura as a rapid screening tool before scoping a full business appraisal engagement.

What valuation methods does the full report include?

The full report includes six valuation methods: (1) SDE multiple analysis for owner-operated small businesses, (2) EBITDA multiple analysis for mid-market and professionally managed companies, (3) revenue multiple analysis for high-growth or pre-profit businesses, (4) discounted cash flow (DCF) modeling that projects future earnings and discounts them to present value, (5) asset-based valuation that sums tangible and intangible assets including goodwill, and (6) precedent transaction analysis that benchmarks your business against comparable completed sales in your sector. Each method is weighted based on your industry's valuation norms to produce a blended fair market value range.

Can I buy a single report without a subscription?

Yes, that is the standard way to buy. A single professional PDF report is a one-time $199 purchase with no subscription. This is ideal for business owners who need one comprehensive report for a specific event: a partner buyout negotiation, an SBA loan application, or an initial conversation with a business broker. The report includes the full analysis: all six valuation methods, scenario modeling, sensitivity analysis, and expert commentary.

Do I need a subscription, and what happens after I buy?

No subscription is required. Running valuations and saving them is free, and the full report is a one-time $199 purchase for that specific valuation. There is nothing recurring to cancel. Once you buy, the report stays in your dashboard and you can download the PDF whenever you need it. Firms that produce valuations regularly can talk to our team about the Advisor plan, which includes the full report on every valuation under your own brand with flat pricing.

Free valuations, no card requiredOne-time $199 report, no subscriptionPay only when you need the full reportBank-level encryption